Foods and Wines According to my DNA, Really?
You wonder just what does wine has to do with your DNA, and feel that this question is a fascinating one and one that you probably would never, no doubt, have heard others talk about DNA. Television commercials are now advertising how you can get your DNA read on Anestery.com.
Can you explain what your DNA is in its simplest of terms?
Do not feel bad if you cannot explain what DNA really is because there are many people who cannot describe DNA either. According to “DNA for Dummies” here is the simplest of simple definitions. “DNA is an incredibly long chain of molecules that contains all the information necessary for the life functions of a cell. The individual molecules that make up DNA are called nucleotides. A strand of DNA is much like an extremely long sentence that uses only four letters.”
Your DNA tells a story of who you are, what you are, and from what countries your ancestry came. Generations carry unique DNA from generation to generation. The full spectrum of DNA is the sequence of an organism and the total genes you have numbers about 20,000.
You have your personal DNA code. This full DNA tells all about your physical being and personality traits. Modern technology can give you the exact letter of your genetic code or what makes you, your unique self.
It’s all in Your Mouth
Your palate contains taste buds. These taste buds are either going to like something or not like something. Your taste buds determine what you enjoy eating and what you will not buy because these taste buds tell you, you do not like a specific food items. Believe it or not, your tongue has a lot in common with wine, because it is your palate that controls your sense of taste and smell. Your taste and smell are unique to your DNA and defined by your DNA.
The over 400 genes in the cells on your tongue helps you to differentiate between taste and smell. You have different tastes and smells from any other person because you are unique to anyone else. You have a unique DNA makeup. These unique cell structures are the reason why some people love the smell and taste of liver and onions, and you do not.
Researchers experimented with hundreds of participants in a study on an array of wines. The wines varied widely in flavor.
What these researchers found was that everyone’s wine preference relied heavily on environmental and genetic issues.
What they found was that the DNA could map everyone’s path to a unique individualized choice of wine.
Have you ever searched for the “perfect” wine?
When you search for that perfect wine do you become confused and anxious over the fact that you just are not sure if you picked the right wine and are sure you will enjoy drinking the wine you picked out?
You take your chances only to find that the wine you picked out is not as perfect as you believed.
If you cannot taste your wine selection first, then how in the world are you to know if your choice of wine is the right wine for your unique taste.
New Marketing Strategies
Companies are not taking a good look at their customers on an individual basis and some are even following a pattern such as follows. Do you follow these same steps when you, for instance purchase wine.
· Research critic scores and curation
· Search competition medals
· Look at the packaging. Is the bottle of wine you chose labeled and packaged attractively?
· Look at the positioning of the brand. Is it at the pinnacle of successful wines?
· (Marketing experts are now able to target your taste buds, according to your DNA)
If you are thinking of joining a wine club to make your wine selections more precise, you may be onto something as wine clubs are jumping on the DNA bandwagon. That is, some wine clubs send their members’ wine, based solely on their DNA.
DNA Platforms, Entering into Food and Wine Arena
Some companies will run your DNA for the sole purpose of customizing products to fit you personally. There is, of course, an affordable and nominal fee attached to this service. Customers who use such as service find it at least 98 percent right on target.
While these DNA platforms are related mostly to health, wellness, fitness, and nutrition, some represent the wine industry. Companies are offering more products tailored to fit individual tastes, according to your DNA and are slowly coming into existence.
One wine company is utilizing DNA to send clients the best selection of wines according to that customer’s DNA. This company says they are getting positive customer feedback and showing a 98 percent approval rate. However, once wine company says they do not base wine selections on the client’s DNA entirely.
For example, this company that does use DNA also have the customer answer some tastes questions, such as, what food flavors, they prefer, coffee, tea, chocolate, Italian foods, and more. From this information, has established a taste profile for that individual client.
Next, this taste pattern and DNA data pairs with the exact and unique wine selections for that customer.
Using DNA sequence to match customers with wine choices and other products is just now peeking over the horizon and companies foresee a tremendous growth in the use of DNA in the utilization of the food and wine industry.